For shops
WEARFITS vs Google Shopping try-on for online shops
What each needs and gives
| Question | Google Shopping apparel try-on | WEARFITS button |
|---|---|---|
| Where shoppers see it | Google free listings and Shopping ads | Your product pages, newsletters and posts, wherever you place the link |
| What the shop does | Keep a Merchant Center feed with high-quality images; brands are opted in automatically | Paste a link, one script tag or a POST form |
| Image requirements | At least 512 × 512 px, ideally 1024 or more; one garment on a front-facing model or laid flat | Any product photo; one on a plain background works best |
| Cost to the shop | No fee stated on Google’s help page | Free; shoppers use their own wearfits.me try-ons |
| Who decides eligibility | You choose the products | |
| Where the shopper goes next | The listing on Google | Back to your product page with UTM parameters |
How Google’s try-on works for merchants
Google’s Merchant Center help says all brands with a shopping feed and high-quality imagery are automatically opted into apparel try-on, which appears in free listings and in Shopping ads run through standard Shopping or Performance Max campaigns. You can opt your paid ads out through Google support.
The help page notes that coverage is expanding over time but does not list countries, so check whether try-on is shown to shoppers in your market.
How the WEARFITS button works
The button opens wearfits.me in a new tab with your product loaded. A new shopper adds a selfie, height and weight and gets a studio photo of themselves wearing your product in about a minute; returning shoppers skip that step. The main button on the result is “Buy at your shop”.
No account or contract is needed, it works on any platform and shopper photos are never shared with shops. A version where the shop pays for try-ons is planned but not available yet.
Which one to use
If you already run a Merchant Center feed, keep your images in line with Google’s requirements; try-on there needs no extra work. If you want shoppers on your own site to see your product on themselves, add a button there. The two do not exclude each other.
FAQ
- Do I have to sign up for Google’s apparel try-on?
- According to Google’s help page, no: brands with a shopping feed and high-quality imagery are opted in automatically. Paid ads can be opted out through Google support.
- Can I put Google’s try-on on my own product page?
- Google’s help page describes try-on in Google free listings and Shopping ads only. For your own pages you need a button such as WEARFITS.
- Can I use both?
- Yes. Google covers shoppers searching on Google; a WEARFITS button covers shoppers already on your site, in your newsletter or in your posts.
Sources
Checked 2026-11-07.